France Makes Pitch for U.S. Business
The French government is putting test to the saying, "all's fair in love and war" with a new ad campaign designed to lure American investors back to France. The campaign, created by Ogilvy & Mather Worldwide of Paris, hopes toappeal to the "pragmatic" investor and business opportunist who is not so easily swayed by the partisan jargon of politicos. The goal is one of education... helping prudent investors realize that France is the "savvy investor's
place to do business." Print ads are planned for publications like The Wall Street Journal, Havard Business Review and Time Global Business. They are written in a Socratic Q&A format that is intended spur open-minded thinking among readers. More information about this campaign can be obtained at the NY Times (login is required), and by accessing the campaign press release or by visiting The New France web site.
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