The Fitness Experience Works for Stronger Brand
Brokaw this week announced that it has been named new advertising agency of record for The Fitness Experience, a major specialty fitness equipment retailer with locations across the Midwest. ...Brokaw will provide support to the retailer through creative development, media strategy, branding and promotion. The comprehensive marketing communications program will focus on growing sales and building The Fitness Experience brand. ...The new retail advertising campaign includes radio, print, direct mail and outdoor. ...The Fitness Experience opened its first store in 1986 to provide consumers with a no-pressure, educational environment in which to shop for quality home exercise equipment. Today, as one of the nation's largest independent specialty fitness equipment retailers, The Fitness Experience continues to deliver that unique experience at its 36 stores in Illinois, Indiana, Michigan, Ohio and Wisconsin. For more information, log on to http://www.fitnessexperience.com/ .
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