Fisher-Prince Reaches Out To Latino Parents
Toy maker Fisher-Price has launched a multi-media marketing campaign specifically directed toward Latino parents. The campaign is being executed by Market Vision of San Antonio, TX. It was launched on October 15 with television and radio and builds upon the Company's successful "Play. Laugh. Grow." campaign that was created by Y&R Advertising in New York. The campaign invites Hispanic families to... "Juega con ellos. Rie con Ellos. Crece con Ellos." Through a partnership with Meredith Corporation's American Baby Group, Fisher-Price is the sole sponsor of a new Spanish-language publication "Jugando a Crecer" (or "Playing to Grow"), which is being distributed this fall to over 1 million parents of newborns and infants through OB/GYN offices and hospital birthing units with high Hispanic birth rates. Fisher-Price also distributes the publication at Hispanic festivals where the Company sponsors its popular play area. The free, custom publication speaks to the importance of play in the early years of life, and offers tips on how to foster baby's developing cognitive and motor skills through play. It also provides helpful information about the stages of early childhood development, selecting toys and much more. Fisher-Price is a wholly owned subsidiary of Mattel, Inc., the worldwide leader in toy products, with $4.7 billion in sales worldwide. Mattel's best-selling brands are Barbie® HotWheels®, Fisher-Price® and American Girl®. Visit Mattel. For more information on this campaign visit the following link business wire.
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