EyeToy Encourages Players to Become One With the Game
Sony Computer EntertainmentAmerica Inc. announced today the release of EyeToy: AntiGrav(TM), the firstand only 3D character based EyeToy(TM) game that uses facial and bodyrecognition technology to control a character in futuristic hoverboardgameplay. Representing the next step in the evolution of the EyeToy technologyand physical and interactive gaming, EyeToy: AntiGrav is developed by HarmonixMusic Systems, Inc., the creators of Frequency(TM), Amplitude and KaraokeRevolution(TM). It also follows EyeToy(TM): Play, which sold more than4 million units worldwide since its release, and EyeToy(TM): Groove, whichenables players to dance in time with one of 28 licensed songs. ...EyeToy: AntiGrav will be available with the EyeToy USB camera for asuggested retail price of $49.99. To increase excitement and awareness for thetitle, a massive marketing campaign is in effect. To support EyeToy: AntiGrav, the print advertisements encourage readersto, "Put down the controller and become one with the game." The campaign willreach millions of readers nationwide through placements in a wide variety ofnational consumer, children and teen outlets, gaming, sports, and comicpublications. The print campaign will begin in November 2004 and continuethrough February 2005. Print ads will run in publications such as SI for Kids,Disney Adventures, National Geographic Kids, TransWorld Skateboarding,Snowboarder, Electronic Gaming Monthly, GMR, Official PlayStation Magazine, DCComics and Marvel Comics. For more information visit http://www.us.playstation.com or see the Sony Computer Entertainment America Inc. press release.
<< Home