Diet Sierra Mist is Set Free in New Campaign
Diet Sierra Mist is getting a name change. In a push to help consumers identify the product as more than simply a diet drink its name is being changed to Sierra Mist Free. The new name reflects more accurately the fact that Sierra is sugar free, calorie free, carb and caffeine free. The new name and graphic will be hitting store shelves this week. The Sierra Mist Free relaunch will be supported with television, radio and print advertising beginning in November '04. Sierra Mist Free is a product of Pepsi-Cola North America. Steve Sears, VP of marketing said about the name change and marketing push, "We're giving people a better understanding of the benefits of Sierra Mist Free while also reengaging current diet consumers and attracting new people to the brand." Nutritional information for Sierra Mist Free can be located at the following link.
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