Tuesday, November 16, 2004

BMW Gets Into the Holiday Spirit

BMW, looking to spur year-end sales, will be pushing a new holiday focused advertising campaign. Tag lined "It's time for some holiday magic," the new campaign features a multi-media platform that includes television, radio and print. The campaign was designed by Publicis Groupe of New York and will be picked-up nationally. Spending levels were not disclosed. This campaign was also featured in Adweek.

posted by administrator @ 2:32 PM