AIM Investments Features Employees in New Campaign
AIM Investments announced on Monday the launch of a new marketing and advertising campaign tagged "New Solutions Builder." The campaign will use both print and broadcast media and features AIM employees sharing "unscripted thoughts about the challenges of today's investing environment and how AIM can build quality solutions to help meet those challenges." The use of employees comes in contrast to the October announcement by TD Waterhouse of a new marketing campaign featuring Law & Order star Sam Waterson as the company's spokesperson. The AIM campaign was developed by The Richards Group of Dallas, TX. Mike Malone, Creative Group Head at The Richards Group said, "Actors reading scripts can't portray the kind of passion and honesty that comes straight from the heart of these AIM solutions builders." Gene Needles, President and CEO of AIM Distributors, AIM's retail marketing subsidiary said, "In developing this new advertising campaign, we firmly believed the best way to illustrate the resolve of our company was to have employees share their own thoughts about the markets and about AIM." Print ads are planned for such financial news publications as The Wall Street Journal and Barron's. Spending was not disclosed. Visit AIM investments for more information.
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