ADM Gets 'Resourceful by Nature'
Archer Daniels Midland (ADM) is launching a new tag line and advertising campaign. As announced today, the new campaign is designed to create a link between farmers, ADM and consumers. The campaign reinforces ADM's role as an essential link between farmers and consumers and helps viewers to follow the path from the farmers’ fields to the processing facility to the customer. Advertising runs under the tag line "Resourceful by Nature" and is scheduled to run on both print and broadcast media platforms. No spending levels were given. For more information visit the ADM web pages at http://www.admworld.com/eng/advertising.asp
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