Us Weekly Goes Wireless
Us Weekly has launched a new wireless service that enables readers to receive up-to-the-minute celebrity gossip and news via text messaging on their cell phones. The new service is tagged "Us to the Minute" and is being offered as a fee for service product. Subscription options include $.50 per story or a $3.99 monthly flat fee. The service is being powered by Kargo, a New York based wireless software company. Text messaging is an idea being tested by many European and U.S. publishers. However, Us Weekly will lead the celebrity news bunch with this launch. More information can be gather directly from Us Weekly's web site.
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