The Print Advertising Blog: U.S. Mag. Ad Revenue Jumps 17.1% in September

Tuesday, October 12, 2004

U.S. Mag. Ad Revenue Jumps 17.1% in September

The Publishers Information Bureau (PIB) yesterday reported an increase of 17.1% in reported rate-card magazine advertising revenue for September 2004 over the same month in 2003. Total dollars for September 2004 were $2,286,636,158. Total 2004 ad pages were 25,165.36, a 8.5% increase from the previous year. Comparing 2003 to 2004, nine of the twelve major advertising categories showed September increases... good news for the magazine publishing industry. For more information visit PIB Revenue & Pages.

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