Friday, October 15, 2004

UniWorld Launches New Ford Campaign

UniWorld Group, Ford Motor Company's African American Agency of Record this week released news of its upcoming 2005 advertising campaign. The campaign will include both print and television and will feature spots for the new Ford Five Hundred, Ford Freestyle and Ford Mustang. The theme behind the new campaign is "Frontin." Print aspects of the campaign are planned for such magazines as Essence, Ebony, Jet, and Black Enterprise. Print ads are scheduled to begin in November 2004. More information can be gathered on UniWorld at http://www.uniworldgroup.com/home.html