Wednesday, October 13, 2004

Sex 'Tourism' Campaign Begins

Writing for the PrintAd Blog is for the most part an enjoyable activity. I get to write on subjects I know something about and I have the opportunity to provide information that is helpful to others. However, on occasion a subject comes along that quite frankly, I would prefer didn't. This posting is just such a time.

This week I learned of a new campaign that is being launched by a consortium of groups that include... World Vision, the U.S. State Department, U.S. Immigration and Customs Enforcement and a Costa Rican cabinet minister. These organizations have joined forces to "combat the sexual exploitation of children by Americans overseas." The campaign, which includes Cambodia, Costa Rica, Thailand and the United States, involves print advertising as well as other media platforms. The various ads carry the message that "sex tourists," those traveling with the intent of sexually preying on children, will be exposed and face up to 30 years in prison. The campaign is being funded by the U.S. State Department but for those publishers who regularly set aside pro bono space for good causes, this might be a chance to get involved. The print ads have been professionally designed and can be viewed in a slideshow at the following URL
http://www.worldvision.org/worldvision/wvususfo.nsf/stable/globalissues_stpslideshow_1
Further information on this project and campaign can be located at
http://www.worldvision.org/worldvision/wvususfo.nsf/stable/globalissues_stp