Royal Philips Electronics Launches Print Campaign
Royal Philips Electronics announced the launch of a new trade publication campaign featuring Edward Hospital of Naperville, Ill. The campaign was designed to highlight Philips medical technologies being used today in healthcare facilities. Seven ads have been produced for the campaign. In a statement, Karin Daly - vp of brand management for Philips Medical Systems said, "We seek to truly understand our customers' needs and the particular issues they face in trying to balance patient outcomes with operational efficiency. Philips then works to provide technology and services that simplify that day-to-day challenge." The campaign is based around the brand promise of "Sense and Simplicity." The ads take on a photojournalistic style featuring critical moments in medical diagnosis and treatment. Ads will appear in more than 65 national and international medical trade publications and will continue to run into 2005. The ads were created by healthcare ad agency Harrison and Star, part of the Omnicom agency network. Royal Philips Web Site Link- No Sample Available for this ad-
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