The Only Way to Go is UP... 7UP Plus That is
7UP, with the help of Young & Rubicam, has launched a new multi-media advertising campaign for 7UP Plus, a new drink that combines 7UP with real fruit juice, calcium, vitamin C and berry flavoring. The tongue-in-cheek spots feature Regis Philbin, Kelly Ripa, Kristin Davis and Cynthis Nixon. The ads aim to show that "When You Add It All Up, the Only Way to Go Is UP" with New 7UP Plus. The ads are nationally oriented and targeted primarily to women ages 25 - 49. The main component of the campaign features prime time television and cable spots but also includes radio and print aspects. Visit 7UP.com for additional product information.
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