Law & Order's Sam Waterson Takes the Stand for TD Waterhouse
TD Waterhouse has joined forces with television star Sam Waterson of 'Law & Order' to launch a new advertising campaign. Following a familiar theme, the TD Waterhouse ads encourage prospective customers to switch to TD Waterhouse as "the alternative to higher-priced brokers." The ads highlight TD Waterhouse's experience as well as the simplicity of a transition to their services. The ads are designed to target all investors but particularly those frustrated by high-priced, full commission brokerage houses. Ads will be featured on national broadcast outlets across the country including CBS, ABC, NBC and cable TV networks. Print aspects of the campaign include spots designed for national newspapers like The Wall Street Journal and The New York Times as well as magazine elements including Fortune, Time, Sports Illustrated and other business and leisure publications. Total spend for this campaign was not disclosed. More information on TD Waterhouse can be accessed at their web site.
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