In the Works? The London Evening Standard Light
Associated Newspapers of London is considering plans to launch a new freesheet, slimed down version of The London Evening Standard. The new publication would be launched with the goal of sustaining / reviving Associated's languishing circulation numbers and would fly in the face of Richard Desmond who also has aspirations for a freesheet launch. With many newspaper publishers around the UK scrambling to beef up circulations, there seems to be a two edged trend these days -- tabloid and free. Recent success of the Metro titles has only added to the urgency. Associated for the time being has denied active plans to launch a "light" version. This however, may be to assume an element of surprise. Richard Desmond on the other has been quite vocal about his interest in the freesheet pursuit.
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