Hyatt 'Spliced' Campaign Comes Together
A Hyatt brand and Gold Passport advertising campaign created by Cramer-Krasselt, Chicago, is on its way with a $20 million push. The campaign, tagged 'Spliced', earned the title because of the campaign's unique format. Television spots will combine 6 or 7 different stories from Hyatts around the world to create a single 'Spliced' story. The brand spot is slated to run through 2004 and will include a lifestyle magazine component that will launch in early 2005. In addition, Hyatt Gold Passport's bi-annual promotion will be highlighted. Print advertising aspects of this promotion will include The Wall Street Journal, USA Today and consumer magazines. For more information view Hyatt's Businesswire press release.
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