Gold Toe Launches Print Campaign
Stuart Elliott of The New York Times wrote and excellent article this week on a new advertising campaign being launched by Gold Toe Brands. For those who may not be familiar with it, Gold Toe Brands is the company which produces socks with the familiar gold band along the toe area. A casual walk through the clothing accessory section of most major retail stores will likely provide examples. Gold Toe Brands makes socks for men, women and children that include dress, casual and sport related activities. As part of a new marketing campaign Gold Toe has enlisted the services of Bartle Bogle Hegarty of New York. The new campaign launches under the theme "Enlighten your feet." Print ads are planned for magazines like Business Week, Gold Digest, Marie Claire, People, Self and Sports Illustrated. To learn more about the brand visit the Gold Toe Brands web site at http://www.goldtoe.com/. Also, to you may want to sign-up for Stuart Elliott's weekly e-mail that provides insight into marketing campaigns and brand activity. It's offered at our favorite price... Free!
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