Coke Introduces Full Throttle Campaign
Mother, New York will be launching a new campaign for Coca-Cola's high octane drink "Full Throttle." Introduced as an alternative to Red Bull, the campaign is targeting young men ages 20 - 30. Full Throttle is a high energy drink with ginseng extract, caffeine, taurine and vitamins. Print aspects of the campaign are planned for the first quarter of 2005. News of the campaign was originally reported by adweek.
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