BrownCo Active Trader Ad Campaign
BrownCo, the subsidiary company of J.P. Morgan Invest, is planning an all new ad campaign directed at growing the on-line broker's active trading clientele. The campaign, as developed by McCann Erickson, highlights BrownCo as the solution for on-line traders who are frustrated with promotional gimmicks, high fees and a lack of flexibility among other on-line alternatives. Print ads have been designed by McCann for publications like The Wall Street Journal, Investors Business Daily, Barron's and the New York Times. The entire multi-media campaign is price tagged at around $15 million. BrownCo's typical / targeted customer has between 15 - 20 years of investment experience, investable assets in excess of $200,000, and trades more than 50 times a year. More information can be gathered on BrownCo by visiting their web site at http://www.brownco.com. The source for this information was BrownCo's businesswire press release dated 10/18/04.
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