Air Canada Launches New Look, New Ads
Celine Dion joins Air Canada in a new effort created to promote the jet liner's new look and leading edge In-Flight enhancements. In a cooperative effort, Air Canada will join forces with the Canadian Tourism Commission to promote Canada as a preferred travel destination and Air Canada as the means for getting there. A print and broadcast campaign is scheduled to begin in the first part of 2005 for select markets in the United States and Great Britain. A fact sheet regarding the broadcast portion of the campaign can be viewed (in pdf format) at Air Canada's web site. The ad agency handling the account is Marketel of Montreal. Additional information on this campaign can be obtained at Air Canada's press release page.
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