$30 mln BtoB Campaign for Canon
A new marketing drive is being pushed by Canon to highlight its new "imageRunner" line of monochrome and color copiers. The $30 million btob campaign will begin running this week during the World Series and is also slated to appear in such print publications as The Wall Street Journal, Fortune and Forbes magazine. According to Gail Esbin, director of advertising for Canon, the focus of the campaign is how Canon's products can effectively "work within a customer's existing business model." The campaign represents one of Canon's largest marketing outlays for the year. The ads were created by Dentsu. For more information click here.
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