Tuesday, September 28, 2004

Toyota Launches New "Moving Forward" Campaign

Toyota Motor Corp. this week signaled a change in their ongoing marketing efforts. Moving away from their "Get the feeling" campaign, which has been running since 2001, Toyota is looking to "reinvent" itself under an all new "Moving Forward" campaign. The marketing plan includes print media and will involve Hispanic and Chinese elements. (press release)

posted by administrator @ 4:45 PM