Study Says "Young Metropolitans" Love Free Papers
Brand Republic reported that a new TNS Gallup study has found an interesting trend among "Young Metropolitans" (ages 18-34 living in major cities) and Free Newspapers. It seems they love them. The study reported that 49% of the Young Metros claimed to read a free newspapers once a week and 26% said they read a free newspaper everyday. In addition, 28% of the group polled said they only read free newspapers and preferred them over paid-for alternatives. According to TNS, freebie popularity seems to be a growing trend particularly in continental Europe. The study went on to show that 72% said they read a paid-for newspaper, and 49% read only a paid-for daily newspaper every week. The study was commissioned by Metro International. According to Metro's web site, it is the largest and fastest growing international newspaper in the world. 37 daily Metro editions are published in 54 major cities in 16 countries in 15 languages across Europe, North & South America and Asia. . To see the article click here.
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