American Express Aims To Attract Mass Affluent Investors
American Express Financial Advisors (AEFA) together with Ogilvy & Mather New York have developed a new marketing and advertising campaign that aims to "Attract Mass Affluent Investors." The campaign was decided upon after AEFA conducted research (including focus groups and surveys) of current AEFA clients. Print Ads are part of the campaign and are planned for such publications as USA Today, Wall Street Journal, New York Times, Time, Newsweek, US News and World Report, Money, Kiplinger's Personal Finance, Smart Money, Travel & Leisure, The Advocate, Golf Magazine, Sports Illustrated Select, Food & Wine, Oprah, Real Simple, Business Week, Fortune, Forbes and Black Enterprise. Click Here for additional information.
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